Coventry, UK, 5 December 2023 – Millboard, a world-renowned manufacturer of high-quality composite decking and cladding solutions, is thrilled to announce the acquisition on the 4th December 2023 of a leading French cladding and decking distributor, Ansyears SAS, solidifying its presence in the European market. This has been completed through a newly established entity, Millboard France SAS, and marks a significant milestone in Millboard's global expansion strategy to provide innovative outdoor living products.
With a mission to transform outdoor spaces through innovative design and high-performance materials, Millboard has garnered a reputation for excellence within the industry. This acquisition represents a strategic move to enhance the accessibility of Millboard products throughout France, enabling customers to experience the unparalleled beauty, performance, and durability that the brand is renowned for.
In France, Millboard will continue to offer an extensive range of premium outdoor decking, cladding, and accessories, tailored to meet the diverse needs and preferences of its customers. The acquisition will allow for growth and an increase in Millboard’s level of service to its customers.
"We are delighted to have acquired leading French distributor, Ansyears, with whom we have had an excellent working relationship for the past 9 years; as it aligns perfectly with our global expansion goals and strengthens our foothold in the European market," said Jerry Douglass, CEO of Millboard. "France has always been an essential market for us and, through Millboard France, we look forward to getting to know our new customers and channel partners. Together, we will create exceptional outdoor spaces that bring beauty, innovation, and sustainability to the forefront."
Millboard France will be led by a team of experienced industry professionals who are deeply familiar with the French market's unique requirements and trends. Frederic Chansard, in his role as Acting Country Manager for Millboard France SAS and under the guidance of Chief Revenue Officer Greg Cowan, said, “Millboard France will continue to serve the needs of customers, architects, specifiers, and contractors with personalised support and expertise. We are excited to become part of the Millboard family to support the next chapter of innovation, investment and growth. Equally, Millboard will continue to champion best-in-class innovation, design excellence, and customer satisfaction.”
Millboard is a UK-based decking and cladding solutions manufacturer with an expanding International presence. In 2023, Millboard was recognised as one of the top 100 fastest-growing UK businesses, for international growth over the last 2 years. This is testimony to the strength of our increasing focus on being a global brand. We passionately believe our “Live. Life. Outside.” value proposition is the best in the world - and is reinforced by a unique and patented composition technology that is positively disrupting and resonating in the market. Founded on the principles of creativity, craftsmanship, and quality, Millboard delivers high-performance products that combine the natural beauty of real wood with unmatched durability and low maintenance.
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